QLD ArtsBook

A bold & progressive connection between artists & educators, with a website & brand set for centre stage

What I Delivered

• Visual identify system & style guide
• Discovery workshops
• Website design and brand illustrations
• Campaign design & roll out
• Social media assets
• Brand digital/print collateral suite

At QLD ArtsBook, vintage charm collides with contemporary flair. A handcrafted a brand identity that celebrates pop culture’s vibrant energy, weaving nostalgic influences with bold, modern graphics to spark curiosity and creativity.

Every element - loose, illustrative, and unapologetically fun - invites artists and students to explore tradition and innovation side by side. Shaping a playful, inclusive brand voice that dances across the site, making the creative arts accessible to all. Balancing striking visuals with WCAG AA accessibility, ensured every visitor feels welcome and inspired.

For a brand and website this bold, technical, and creative - intuitive user experience and stunning design was key. Inspiring the next generation of artists and students, I leaned into the nostalgia and energy of a retro aesthetic, drawing the audience in with timeless letterforms and subtle highlights. For the website user experience, it was all about an onboarding journey for members that was seamless and provided self-managed user dashboards, and a robust back-end to support the client.