Striking visuals and clever messaging made “Tas Mania”
a standout, delivering measurable success for Virgin’s online presence.
Virgin Airlines
What I Delivered
National campaign creative (social & digital)Campaign idea and storyboardingArt Direction of assets and visuals15 sec and 6 sec video's
Virgin Airlines has established itself as Australia’s second largest airline, connecting travellers across domestic and international destinations. To boost destination appeal and drive engagement, I collaborated with stakeholders and the in-house design team at Big Red Group to craft a series of dynamic social campaign assets—including promotional videos and social tiles—tailored for digital channels.Each campaign was built around a compelling, idea-driven strategy, with the standout “Tas Mania” promotion inviting guests to discover Tasmania’s lively festival scene and distinctive charm. Harnessing playful wordplay and striking visuals, the creative employed black-and-white photography accentuated by Virgin’s vibrant brand colour, heightening subject focus and delivering a sense of frenetic fun. This unified visual storytelling and bold messaging significantly elevated digital impact: the Tas Mania campaign generated a 25% increase in engagement compared to previous efforts, strengthening Virgin’s brand awareness and supporting sales objectives across digital platforms.
